The General Data Protection Regulation (GDPR) applies directly in Ireland to most kinds of data processing and is read in conjunction with the Data Protection Act 2018. However, in addition to these general rules, there are rules which specifically apply to electronic direct marketing (marketing conducted by phone, fax, text message and email) which are set out in the ePrivacy Regulations (SI 336 of 2011). 

The ePrivacy Regulations are an extra set of rules, which are applicable to certain types of data processing, including electronic direct marketing and are read together with the rules found in the Data Protection Act 2018 and the GDPR.