06th April 2020
Revised on 15 April 2020
We did not undertake a broader examination of the adtech industry or the real-time bidding advertising framework as part of this sweep as these issues are the subject of separate inquiries by the DPC. Nevertheless, it was evident from the examination of the types of tracking technologies and cookies in use that advertising technology and tracking are core to the business models of many of the websites examined.
Attention is drawn to the fact that the section of the report headed “Banners and interfaces” has been revised as of 15th April 2020 to reflect concerns expressed by the owner of the Quantcast Consent Management Platform to the effect that its platform appeared to be the subject of criticism in circumstances where the report is expressly directed to a limited number of controllers (i.e. website owners) and the manner in which such controllers address their obligations under Regulation 5 of SI 336 of 2011, to include the manner in which they implement or deploy third party Consent Management Platforms. No such criticism was intended here.