Case Studies Electronic Direct Marketing
Prosecution of Just-Eat Ireland Limited
We received a complaint from an individual in November 2018 regarding unsolicited direct marketing emails from Just-Eat Ireland Limited. The complainant had unsubscribed from the company’s direct marketing emails but several days later received an unsolicited marketing email. During our investigation of this complaint, the company informed us that the complainant’s attempt to unsubscribe was unsuccessful due to a technical issue with its email platform. This issue affected 391 customers in Ireland.
As Just-Eat Ireland Limited had previously been warned by the DPC in 2013 on foot of complaints in relation to unsolicited direct marketing emails, we decided to initiate prosecution proceedings.
At Dublin Metropolitan District Court on 29 July 2019, Just-Eat Ireland Limited pleaded guilty to one charge in relation to sending an unsolicited direct marketing email. The court applied section 1(1) of the Probation of Offenders Act in lieu of a conviction and fine on the basis that the company donate €600 to the Peter McVerry Trust charity.